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7 Ways an Expo Can Help Your Business: Unire’s Insights from Arabian Travel Market

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This blog is a must-read for you if the answer to any of the below questions is yes:

  • Are you tired of running a successful business without any recognition or growth?
  • Have you had enough of sitting in your office and waiting for customers to come to you?
  • Do you want to attract more customers and grow your brand?

Well, attending expos can be a game-changer for you. Yes, that’s right, Expos!

And while this works wonders for those in Travel & Hospitality, it can be equally valuable for businesses coming from any industry.

But why, you ask?

Let us show you the seven amazing ways an expo can help your business that Unire has observed in the past few years of consistent attendance at the giant travel trade fair, Arabian Travel Market.

#1 Chances to Find an Ally

Expos are an excellent way for businesses to make meaningful connections with others in their industry. As a small business or startup, attending an expo can be especially valuable in terms of expanding your network and finding potential suppliers, partners, and investors. Making these connections can help your company grow and thrive.

Additionally, expos also provide a great platform for gaining insights and advice from others in your industry. By attending workshops, seminars, and keynote speeches, you can learn about new trends, best practices, and innovative approaches that can help you improve your products or services.

For example, let’s say you run a tour company and are attending an expo focused on the Travel and Hospitality industry. You may meet an ally who deals in digital platforms for streamlining travel operations like CRM, booking engines, etc. You could also meet a potential partner who runs a hotel or resort and is interested in offering your tours to their guests. And if you’re looking for funding to grow your business, you may meet investors who are interested in your business model and want to support your growth.

#2 Get More Exposure

Participating in expos is an excellent way to increase your business’s visibility and reach a larger audience. For small or new businesses that are still building their brand awareness, expos can be especially valuable in terms of showcasing their products or services to potential customers who may not have heard of their brand before.

By displaying your products or services at an expo, you can attract the attention of attendees who are interested in what you have to offer. This can generate new leads and help you build a customer base. Additionally, you can use the opportunity to distribute marketing materials such as brochures or business cards, which can help potential customers remember your brand and follow up with you after the expo.

According to a report by the Center for Exhibition Industry Research (CEIR), attendees at expos are typically decision-makers with a strong interest in the products and services on display. This means that you’re more likely to connect with potential clients who are genuinely interested in what you have to offer.

#3 Fill the Gaps Between You and Them

One of the biggest advantages of attending expos is the opportunity to connect with your target group in person. By engaging with potential clients face-to-face, you can learn more about their needs, preferences, and pain points. This can help you tailor your offerings to better meet their needs and build stronger relationships with them.

Through conversations and interactions with attendees, you can gain valuable insights into your target group’s interests, concerns, and priorities. This information can be used to improve your products or services and develop more effective marketing strategies.

Moreover, face-to-face interactions at expos can help build trust and rapport with potential clients. This is especially an important point of consideration when talking about travel back office management services. By demonstrating your expertise and knowledge, you can establish yourself as a credible and trustworthy partner in their eyes. This can be especially important for businesses that rely on building long-term relationships with their clients.

#4 Gauge the Market

Attending expos is an excellent way to stay informed about the latest trends, technologies, and innovations in your industry. For example, you could find out the latest travel trends in ATM 2023. By exploring the exhibits, attending workshops, and networking with other professionals, you can gain valuable insights into the market and stay ahead of the curve.

Expos often feature the latest products and services from leading companies in the industry. By seeing what your competitors are offering, you can get a better understanding of the market landscape and identify areas where you can differentiate yourself. Moreover, you can learn about emerging trends and technologies that may impact your business in the future.

In addition, attending workshops and keynote speeches can provide you with valuable knowledge and expertise from industry experts. This can help you make informed business decisions and develop strategies to grow your business. You may also have the opportunity to participate in discussions with other professionals, exchange ideas, and gain valuable feedback on your own products or services.

#5 Preview Your Competition

One of the benefits of attending expos is the opportunity to observe what your competition is doing. By seeing their marketing strategies, product offerings, and customer engagement techniques, you can gain valuable insights that can help you identify gaps in the market that your business can fill.

In addition, observing your competition at expos can help you stay current with industry trends and best practices. By seeing what your competitors are doing, you can identify areas where you can improve your own offerings and stay ahead of the curve.

#6 Expand Your Database

Expos can be an excellent platform for businesses to expand their customer database. By collecting contact information from attendees who are interested in your products or services, you can build a list of leads that you can follow up with after the event. These leads can be an excellent source of potential customers for your business.

To collect contact information, businesses often use lead capture forms or business cards. Attendees who are interested in your offerings can fill out these forms or provide their business cards, giving you the opportunity to follow up with them later. This can be an effective way to build a list of leads and start nurturing relationships with potential customers.

Moreover, by keeping potential customers engaged with your brand through newsletters, promotions, and other marketing materials, you can increase the chances of converting them into paying customers. By providing them with valuable content and staying top-of-mind, you can build trust and credibility with them, making it more likely that they will choose your business over competitors.

#7 Access Unadulterated Feedback

Expos can be an excellent platform for businesses to receive unadulterated feedback from potential customers. By showcasing your products or services, you can get immediate feedback on their quality, price, and overall appeal.

This feedback can be invaluable for businesses that are looking to improve their offerings or test out new ideas. By hearing directly from potential customers, you can gain a better understanding of what they like and don’t like about your products or services, as well as what changes or additions they would like to see.

Furthermore, the feedback you receive at expos can be more honest and direct than the feedback you might receive through other channels, such as online reviews or surveys. In-person feedback allows you to ask follow-up questions and have a conversation with potential customers, giving you deeper insights into their thoughts and preferences.


In conclusion, attending an expo can provide a wealth of benefits for your business. From connecting with new business alliances to gaining exposure to a wider audience, there are many opportunities to grow your brand and improve your offerings. By attending expos in your industry, you can stay ahead of the curve and make informed business decisions that will drive your success.

Are you ready to streamline your travel back office management and take your business to new heights? Look no further than Unire, the best-in-class travel management company! Our innovative platform provides a comprehensive suite of tools to help you manage your travel business with ease, from booking and invoicing to reporting and analytics. Don’t let tedious administrative tasks hold you back from achieving your full potential.

You can also catch up with us at Arabian Travel Market 2023 which is going to take place from May 1 to 4, 2023 in Dubai. As we discussed in the above article, this expo can not only help you network better but also create an experience one of its kind. Hope to see you there.

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